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Happy New Year! Or as they say in Japanese — Akemashite Omedetō Gozaimasu!
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We begin 2026 by turning our attention to Japan’s New Year, Shōgatsu—a time defined not by spectacle, but by quiet rituals, reflection, and renewal. We follow this up with a curated selection of 10 sakes to enjoy in this new year—from ceremonial pours to bottles meant for lingering conversations.
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Our Knowledge Bytes section demystifies Futsu-shu, Japan’s everyday sake, while a curated news piece highlights how UNESCO recognition has accelerated global interest in sake.
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Last but not the least, we take a brief look back at Sake Club India's encouraging presence at ProWine Mumbai 2025, where a diversity of Japanese beverages shone in their full glory!
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Here’s wishing you a year of mindful drinking, deeper appreciation, and meaningful discoveries.
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Culture
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New Year in Japan—Shōgatsu—arrives without spectacle. The season unfolds gently, marked by an almost meditative sense of renewal. At the heart of these traditions sits sake—not as a celebratory indulgence, but as a sacred entity connecting people..
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Recommendation
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Choosing the right bottle of sake isn’t just about milling rates—it’s about setting the tone. Whether you’re hosting a lively get-together or enjoying a quiet reflective meal, there’s…
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Knowledge Bytes
Sake Terms: Futsu-shu
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Often called table sake, Futsu-shu is Japan’s everyday sake, accounting for the majority of domestic consumption. Made with less stringent polishing requirements and often with added brewer’s alcohol, it is valued for affordability and versatility. Simple, straightforward, and food-friendly, Futsu-shu is commonly enjoyed at room temperature or warm, in casual settings.
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News Update
Curated
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vinetur.com | Jan 07, 2025
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Japan’s centuries-old koji brewing tradition gains new international fans as education and fine dining fuel sake’s worldwide rise
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We brought some inspiring Japanese beverages, including Sake, Awamori, Whisky, Gin and more to ProWine Mumbai 2025.
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All these drinks were received with great enthusiasm by trade and consumers alike.
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Here's a short video sharing snapshots of our showcased collection.
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