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What a month it has been! The energy at ProWine Mumbai 2025 set the tone for this edition, where we had the opportunity to present a diverse and thoughtfully curated portfolio of Japanese sake, whisky, gin, awamori, and liqueurs in collaboration with NIHONSHUNISHIYO CO., LTD. The conversations, curiosity, and enthusiasm we witnessed affirmed that India’s interest in Japanese beverages continues to grow with depth and discernment.
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This issue places a special spotlight on Awamori, a spirit with ancient roots and a distinct cultural identity—one that received particularly warm appreciation at the showcase.
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In Knowledge Bytes, we explore Genshu, an undiluted and full-bodied sake style—a fitting reference to Kikuno Tsukasa, one of the breweries that joined us at ProWine and is known exclusively for producing Genshu sake.
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I am also excited to share our brand new 'Featured Product" section where you will find Kikuno Tsukasa yet again.
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Meanwhile, our curated news highlights ongoing challenges for Japanese producers, and we wrap up with a simple, practical demonstration on warming sake, perfect for the cooler months ahead.
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Wishing you inspired sipping as the season turns.
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India Diary
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For ProWine Mumbai 2025, Sake Club India collaborated with NIHONSHUNISHIYO CO., LTD. to showcase a diverse portfolio of Japanese Sake, Gin, Whisky, Awamori and Liqueurs. The partnership enabled a well-rounded showcase of producers from different terroirs, styles and regional philosophies across Japan.
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Focus
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Very recently at Prowine Mumbai 2025, we had the opportunity to present two distinctive Awamori expressions and a Shekuwaser (an Awamori-based citrus liqueur) from Higa Shuzo, globally recognized for its Zanpa brand. The encouraging audience response at the event compelled me to write this piece, shining a well-deserved spotlight on one of the most ancient and history-rich beverages known to mankind.
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Knowledge Bytes
Sake Terms: Genshu
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Genshu is sake in its undiluted form. Unlike most sake, which is gently diluted with water to adjust its alcohol level, Genshu is bottled as-is. Expect a richer mouthfeel, bold aromatics, and a more pronounced finish. It’s excellent served slightly chilled, or even over ice, where its natural depth really shines.
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News Update
Curated
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harpers.co.uk | Nov 07, 2025
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The Japan Sake and Shochu Makers Association (JSS) has introduced the ‘Emergency Guarantee System for Sharp Rice Price Increases’ which guarantees breweries’ debts when they borrow production funds from financial institutions.
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A fine Junmai Ginjo sake that is technically a Junmai Daiginjo. All the sakes from this brewery are Genshu, i.e. undiluted.
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Want to showcase your product like the above ? Write to us for a quote at ravi@sakeclubindia.com or WhatsApp +91 9990757441
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Sake is probably the only drink in the world where certain types of it can be served at varying temperatures. Various contraptions are available for warming Sake (unfortunately not so commonly in India) but we particularly like this one brought in from Japan by a friend, where you can just pour hot water in the outer flask and insert the inner pot containing Sake thereafter.
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No worries if you don't have such specialised equipment though. You can easily warm your Sake by putting your Sake pot in a deep dish containing hot water where the pot can submerge until its neck. But do remember to invest in a thermometer to measure the precise temperature.
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