More brands join SCI X NIHONSHUNISHIYO booth as anticipation for Prowine Mumbai grows

After the buzz generated by our announcement earlier this year, Sake Club India (SCI) is delighted to share that more brands have decided to join the SCI-NIHONSHUNISHIYO booth at ProWine Mumbai 2025. This takes the total number of producers to six, with several inspiring labels from each.

The SCI booth at the various wine expos held in India over the years has enabled the Indian trade to experience Japan’s finest sake, spirits, and liqueurs. For Prowine Mumbai 2025, we are taking that mission a step further by collaborating with NIHONSHUNISHIYO CO LTD – a sake sales & export trading company that is into manufacturing and selling sake in collaboration with breweries across Japan. Together, we are bringing a wide array of  beverages that reflect both the heritage and innovation of Japan’s drinks industry.

Also Read: SCI teams up with NIHONSHUNISHIYO to bring exotic Japanese Drinks at Prowine Mumbai 2025

Below are the highlights of the new joiners who will be pouring at our booth at Prowine Mumbai 2025.

House of Ito

Already present in India through subsidiary Ito Impex
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Yutori Whisky

A smooth and approachable Japanese whisky crafted for easy enjoyment. Its gentle balance of malt and grain makes it a versatile choice for highballs, cocktails, or sipping neat.

Kouki Whisky

Designed for whisky enthusiasts looking for depth, Kouki offers a richer malt character with layered notes that stand up beautifully in premium serves.

With Japanese whisky’s rising popularity in India, House of Ito is perfectly positioned to attract both on-trade and retail interest.

Honke Matsuura Brewery

Brewing in Naruto since 1804
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Narutotai Junmai Mizu to Kome

A clean, refreshing sake brewed with locally grown rice and water, embodying the simplicity and clarity of Naruto’s terroir. Ideal for food pairings across Japanese and global cuisines.

Narutotai Junmai Tomoe

A richer, umami-driven expression that speaks of depth and craftsmanship. Perfect for the curious Indian palate looking for bold flavours in sake.

Honke Matsuura’s centuries of heritage and modern branding make them a natural fit for India’s premium hospitality segment.

Yatsushika Brewery

Crafting sake and liqueurs since 1864 in Oita Prefecture
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Yatsushika Niji Sparkling

A gently sparkling sake with a light, festive character. Balanced sweetness and acidity make it a refreshing alternative to Prosecco or Moscato, suited to celebrations and aperitif moments.

Yatsushika Ume Plum Liqueur

Made with hand-picked Japanese plums, this liqueur delivers a natural fruitiness and sweet-tart balance. Delicious neat, on the rocks, or in cocktails—an approachable gateway to Japanese drinks.

These products demonstrate the diversity of sake breweries, extending beyond traditional sake into sparkling and fruit-based innovations.

Brands earlier joined

In our earlier announcement, we had already introduced a diverse trio of producers: Kikunotsukasa Sake Brewery from Iwate, representing classic regional sake; Higa Shuzo from Okinawa, bringing the island’s distinctive Ryukyu Awamori; and Ethical Spirits from Tokyo, showcasing craft gin made with a sustainable, modern twist. Together, they set the stage for a line-up that blends tradition and innovation, spanning sake, awamori, and gin from across Japan’s regions.

Diversity at a Glance

With the addition of House of Ito, Honke Matsuura, and Yatsushika Brewery, the 2025 showcase now covers an even broader range of categories:

• Japanese Whisky (House of Ito)
• Junmai Sake (Kikunotsukasa, Honke Matsuura breweries)
• Sparkling Sake (Yatsushika brewery)
• Fruit Liqueurs (Yatsushika, Higa breweries)
• Awamori (Higa brewery)
• Craft Gin (Ethical Spirits)

The promise of Indian market

India’s drinks industry is at a tipping point, with premiumisation fueling demand for new categories and authentic stories. Japanese beverages, renowned for their quality and craftsmanship, offer versatile options in this context.

At the SCI–NIHONSHUNISHIYO booth, visitors can taste, explore, and connect directly with importers, brand owners, and brewers. Whether you’re seeking proven brands already in India or scouting fresh additions to your portfolio, this is the place to find them.

We look forward to welcoming you at the SCI–NIHONSHUNISHIYO booth at ProWine Mumbai 2025—your gateway to Japanese beverages in India, from sake and whisky to gin, awamori, and liqueurs.

Kampai!