SCI  teams up with Nihonshunishiyo to bring exotic Japanese Drinks at Prowine Mumbai 2025

India’s beverage industry is undergoing a remarkable transformation, with importers and hospitality leaders increasingly seeking authentic, high-quality international brands to satisfy evolving consumer tastes. Japanese sake and spirits, in particular, are drawing significant interest from Indian consumers—and, in turn, from importers eager to tap into this growing trend. As a pioneer in this space, Sake Club India (SCI) has consistently introduced new and exceptional Japanese brands to the attention of Indian importers.

Our participation in prestigious wine and spirits fairs like ProWine Mumbai has validated this approach, with several carefully selected brands already embraced by the Indian market. Building on this success, SCI is excited to partner with Nihonshunishiyo (The Sake Project), led by the multi talented Japanese chef and certified sake sommelier Maaya Takaoka, to present an exclusive portfolio of premium sake, awamori, and craft gin at ProWine Mumbai 2025. These offerings are designed specifically to meet the aspirations of importers and hospitality professionals.

Why ProWine Mumbai is important

ProWine Mumbai is a premier platform for exploring India’s vast and evolving beverage market. The trade fair offers a unique opportunity for international producers, local importers, and hospitality professionals to connect, network, and build valuable business partnerships. For us at SCI, it serves as a strategic gateway to showcase our carefully curated portfolio of premium Japanese brands—guaranteeing authentic sourcing. Importantly, ProWine also provides a fully legal and regulated framework to present and sample imported alcoholic beverages—something that is virtually impossible during routine business meetings that involve alcoholic beverage sampling. Hence this now annual fixture is a much anticipated fixture for the alcoholic beverages trade in India.

What are we bringing to Prowine Mumbai 2025?

For Prowine Mumbai 2025, SCI-Nihonshunishiyo booth will be showcasing a handpicked range of Japanese beverages that blend centuries-old tradition with modern innovation. Here’s a sneak peek at some of the products we are bringing :

Kikunotsukasa Sake Brewery (Iwate)

Founded in 1772, Kikunotsukasa is among Japan’s oldest sake breweries. Their sakes are renowned for bold, crisp flavors and exceptional quality, crafted using the pristine underground waters from the rich land of Mount Iwate.. Most of their sakes are consumed domestically with international exports increasing by the day.

Higa Shuzo (Okinawa)

The 1948 established Higa Shuzo specialises in the production of Ryukyu Awamori, which is a pot-distilled rice spirit from Okinawa made with Thai rice and black koji. Their brand Zanpa Awamori offers a clean, smooth taste profile that stands apart from other spirits. Zanpa adds a distinctive Japanese touch to any premium spirits portfolio, ideal for hospitality destinations catering to a sophisticated clientele.

Did you know?
The koji mold essential for sake brewing also plays a crucial role in producing Japanese distilled drinks like Shochu and Awamori.

Ethical Spirits (Tokyo)

A trailblazer in sustainable distilling, Ethical Spirits creates award-winning craft gin by upcycling sake lees and other food byproducts. This innovative approach combines environmental responsibility with exceptional quality, making Ethical Spirits a standout choice for importers and bars focused on sustainability and excellence.

The SCI-Nihonshunishiyo Advantage

Our partnership brings unmatched strategic value to importers and hospitality businesses. Spearheaded by Ravi Joshi, SCI’s founder and a pioneer in Japanese beverage promotion in India, and Maaya Takaoka, certified sake sommelier and founder of Nihonshunishiyo who divides her time between Japan and India, this collaboration offers not just products but complete market solutions going beyond just market entry.

Through us, importers and hospitality professionals gain direct access to authentic sourcing, expert guidance, and ongoing support to successfully integrate Japanese beverages into their offerings.

Don’t Miss This Opportunity

So what are you waiting for? Join us at ProWine Mumbai 2025 to explore authentic Japanese sake and distilled spirits, and be a part of the next wave in India’s beverage evolution.