India’s Free Trade Agreements and what these mean for Japanese Sake in the country
India’s alcoholic beverages market is evolving rapidly. Rising consumer awareness and a new wave of Free Trade Agreements (FTAs) are reshaping how imported wines and spirits are priced, positioned and consumed in the country. Over the past few years, India has signed multiple FTAs that directly affect alcoholic beverage imports, though the benefits vary widely by product […]
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