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India’s Free Trade Agreements and what these mean for Japanese Sake in the country

India’s alcoholic beverages market is evolving rapidly. Rising consumer awareness and a new wave of Free Trade Agreements (FTAs) are reshaping how imported wines and spirits are priced, positioned and consumed in the country. Over the past few years, India has signed multiple FTAs that directly affect alcoholic beverage imports, though the benefits vary widely by product […]

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From Toasts to Traditions: 10 Sakes to Enjoy in this New Year

Choosing the right bottle of sake isn’t just about milling rates—it’s about setting the tone. Whether you’re hosting a lively get-together or enjoying a quiet, reflective meal, there’s always a sake that can rise to the occasion. With that in mind, we’ve put together a curated selection of sake that feels especially at home in

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Sake, Shōgatsu & Sacred Sips: How Japan Welcomes the New Year

As calendars turn and resolutions are quietly formed, New Year in Japan—Shōgatsu—arrives without spectacle. The season unfolds gently, marked by an almost meditative sense of renewal. It is a time when intention matters more than exuberance, and reflection takes precedence over revelry. At the heart of these traditions sits sake—not as a celebratory indulgence, but

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Japanese meal with sake kasu elements

Beyond the Cup: The Thriving Ancillary Industry Around Japanese Sake

So you thought sake is all about being a fine Japanese beverage? Think again. Beyond the elegance of sipping sake from an ochoko, there is a vast and thriving ancillary industry that utilises nearly every grain of rice that goes into its making. From traditional foods to modern skincare, from agriculture to wellness—and even fashion—the byproducts

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Special release poster for Sabineko sake

Cats Music and Sake: Welcome to the world of Sabineko Rock

Where many breweries name their sake after mountains or changing seasons, Inomata Shuzo in the Niigata Prefecture chose a more personal muse with Sabineko Rock– a sake named after their beloved brewery cat. Nestled between the snow-covered mountains of Itoigawa, Inomata is a tiny six person brewery that has been crafting sake for over 135

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